After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?

Certification Answers

Q. After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?

  • Allowing both ad types to run across various sites and platforms
  • Including geographic, language, and technology targeting
  • Setting up the priority of the ad to “2,” which then ran before the standard ad
  • Including three different creatives to run in this campaign

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