A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

Certification Answers

Q. A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

  • The Standard report and the Unique reach report
  • The Standard report and Floodlight Report
  • The Floodlight Report and the Unique reach report
  • The Floodlight Report and Reach report