You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

Certification Answers

Q. You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

  • Brand often, especially in the last five seconds.
  • Brand only at the beginning and end of the ad.
  • Brand often, especially in the first five seconds.
  • Brand only at the beginning of the ad.