Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

Certification Answers

Q. Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

  • Draw on a wide palette of branding elements.
  • Keep audio to a minimum so viewers focus on visuals.
  • Only highlight the brand in the first five seconds of the ad.
  • Keep your brand subtle to avoid overwhelming viewers.