Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.

Certification Answers

Q. Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.

  • Set Campaign objective as “Website clicks”
  • Set targeting criteria: Location: France OR Keywords: Vegan, Vegetarian
  • Set Campaign objective as “Engagement”
  • Set targeting criteria: Location: France AND Keywords: Vegan, Vegetarian