Why is it essential for your brand to be culturally relevant? (select two)

Certification Answers

Q. Why is it essential for your brand to be culturally relevant? (select two)

  • Cultural relevance is straightforward to obtain.
  • Cultural relevance correlates better with brand metrics.
  • Cultural relevance is a critical driver of the consumer’s purchase decision.
  • Cultural relevance is every brand’s #1 objective.

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