Q. Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?
- Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
- Headlines should grab users’ attention and description lines should highlight the key features of the app.
- Headlines should state only the name of the app and description lines should aim to educate and inform.
- Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
