Which of the following statements is correct about flighting strategy?

Certification Answers

Q. Which of the following statements is correct about flighting strategy?

  • You don’t need to understand the pulse of a conversation before joining it.
  • It leads brands to build a phased approach to maximize impact pre / during / post-event.
  • It does not take part in the peak of the conversation.
  • It reinforces your connect campaign by extending the window after the peak.

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