Which of the following is true about Universal Event Tracking (UET)?

Certification Answers

Q. Which of the following is true about Universal Event Tracking (UET)?

  • UET is a piece of JavaScript code.
  • The UET tag records customer behavior on your website to send to Microsoft Advertising.
  • You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
  • It works as a ‘key’ that can unlock powerful Microsoft Advertising features.

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