Which of the following are best practices when setting up your campaign?

Certification Answers

Q. Which of the following are best practices when setting up your campaign?

  • Each campaign represents a specific audience you are targeting.
  • Add 3 – 5 images per ad group.
  • Start with low bids and low daily budgets.
  • Limit site and device exclusion at launch, and optimize after based on key performance indicators.

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