What are some benefits of using remarketing in your paid search campaign?

Certification Answers

Q. What are some benefits of using remarketing in your paid search campaign?

  • Connect with customers who have visited your website before.
  • Create additional opportunities to re-engage with customers who have abandoned their shopping cart.
  • Upsell or cross-sell to previous buyers.
  • Create a higher cost per acquisition compared to the same ads without remarketing in paid search.

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