The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model? Select all that apply.

Certification Answers

Q. The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model? Select all that apply.

  • Individual impressions are sold through real-time bidding.
  • It is sold through an agreement, contract, or insertion order.
  • Clients can choose the specific context or location.
  • Packages are pre-sold and quaranteed.

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