Match the sponsorship purchase methods to the descriptions.

Certification Answers

Q19. Match the sponsorship purchase methods to the descriptions.

  1. Fixed Rate
  2. Demo Guarantee
  3. Biddable
  • Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
  • Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
  • Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)

#buttons=(Accept !) #days=(20)

Our website uses cookies to enhance your experience. Learn More
Accept !