Match the following attribution types to their correct definition.

Certification Answers

Q. Match the following attribution types to their correct definition.

  1. Last Touch Attribution
  2. First Touch Attribution
  3. Multi-Touch Attribution
  • The last platform that impacts the user before they convert gets 100% of the credit
  • The first platform that impacts the user gets 100% of the credit
  • All platforms that impacted the user get a portion of the credit

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