In the programmatic method of selling display advertising, how is pricing set?

Certification Answers

Q. In the programmatic method of selling display advertising, how is pricing set?

  • The price of each impression can vary significantly in a real time bidding auction.
  • The price of each impression is guaranteed before the campaign.
  • The price of each impression is fixed and agreed upon.
  • The price of each impression remains constant throughout the campaign.

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