Home Microsoft Search Advertising Exam In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked. In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked. personCertification Answers share Q. In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked. True False Facebook Twitter Whatsapp Newer Older