Home Microsoft Search Advertising Exam How is a conversion rate defined? How is a conversion rate defined? personCertification Answers share Q. How is a conversion rate defined? Number of clicks ÷ Number of impressions as a % Number of conversions ÷ Number of clicks as a % Number of impressions ÷ Number of conversions as a % Number of clicks ÷ Number of conversions as a % Facebook Twitter Whatsapp Newer Older