Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

Certification Answers

Q. Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

  • Make their all products ‘catch-all’ bid double their item ID bids
  • Have lower bids and a low campaign priority setting
  • Increase their bids
  • Never bid on ‘all products

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