Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

Certification Answers

Q. Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

  • Universal event tracking destination URL conversion
  • Offline conversions
  • Universal event tracking custom event goal
  • App installs