Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

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Q. Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

  • Universal event tracking destination URL conversion
  • Offline conversions
  • Universal event tracking custom event goal
  • App installs

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