HomeMicrosoft Search Advertising ExamA bid is the maximum amount an advertiser is willing to pay for a click. A bid is the maximum amount an advertiser is willing to pay for a click. Certification Answers Q. A bid is the maximum amount an advertiser is willing to pay for a click. True False Facebook Twitter Whatsapp Share to other apps A bid is the maximum amount an advertiser is willing to pay for a click. Newer Older