- Multiple media channels may use different tools to measure brand lift.
- Multiple media channels aggregate all your data into a single view.
- Multiple media channels use ads in identical ways.
- Multiple media channels consolidate campaign data for actionable insights.
Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?
Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?
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