Which Analysis Technique Is Particularly Useful For Companies That Invest A Significant Amount Of Their Media Budget In Offline Media Channels Or Companies That Sell Predominantly Through Local Stores?

Certification Answers
Which Analysis Technique Is Particularly Useful For Companies That Invest A Significant Amount Of Their Media Budget In Offline Media Channels Or Companies That Sell Predominantly Through Local Stores?
  • Machine learning
  • Media mix model
  • Cross-channel
  • Attribution

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