When Pitching Your Budget To Decision Makers, Focus On Conveying Two Things: First, Demonstrate ROI From The Current Year, And Second:

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When Pitching Your Budget To Decision Makers, Focus On Conveying Two Things: First, Demonstrate ROI From The Current Year, And Second:
  • highlight shortcomings caused by lack of budget in the previous year.
  • showcase your top performing content from the previous fiscal year.
  • emphasize how much more efficient your team is with resources than the company as a whole.
  • emphasize how much your team deserves, given how hard they work.
  • showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.

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