What Happens If An Ad Has Both Keyword And Retargeting Criteria? Select The Most Complete Answer.

Certification Answers
What Happens If An Ad Has Both Keyword And Retargeting Criteria? Select The Most Complete Answer.
  • The highest combined CTR and CPC will trigger impressions.
  • The criteria with the highest CPC and traffic volume will trigger impressions.
  • The criteria with the highest CTR will trigger impressions.

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