Tom Is An Advertising Executive At A Car Company. Before Beginning Work On A Video Advertising Campaign For A New Economy Car, He Creates Key Performance Indicators For The Campaign. What’s Tom Defining?

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Tom Is An Advertising Executive At A Car Company. Before Beginning Work On A Video Advertising Campaign For A New Economy Car, He Creates Key Performance Indicators For The Campaign. What’s Tom Defining?
  • Marketing objectives​
  • Media objectives
  • Business objectives
  • Campaign metrics

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