Paul Asks His Team To Enable And Report On View-Through Conversions In Their Client Google App Campaigns. Why Are View-Through Conversions Important To Include?

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Paul Asks His Team To Enable And Report On View-Through Conversions In Their Client Google App Campaigns. Why Are View-Through Conversions Important To Include?
  • They unlock additional segmentation options for placements that occur on YouTube.
  • They provide additional conversion data, so better business decisions can be made.
  • They’re an effective way to directly compare conversion data against similar businesses.
  • They offer insights into video assets, so best-performing ones can be given priority.

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