Melissa’s Been Running A Google App Campaign With One Ad Group And She’s Looking To Optimize The Campaign By Creating Additional Ad Groups. What Should Melissa Do Next?

Melissa’s Been Running A Google App Campaign With One Ad Group And She’s Looking To Optimize The Campaign By Creating Additional Ad Groups. What Should Melissa Do Next?

• Create a new campaign and ad group for each different theme.
• Replace her existing ad group with a new one using a different theme.
• Maintain one evergreen ad group, and use additional ad groups to explore different themes.
• Maintain the same ad group, and introduce additional assets based on various different themes.