Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched?

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Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched?
  • The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
  • The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
  • The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
  • An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

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