In The Linear Attribution Model In Google Analytics:

Certification Answers
In The Linear Attribution Model In Google Analytics:
  • The first touchpoint in the conversion path would receive 100% credit for the sale
  • The last touchpoint in the conversion path would receive 100% credit for the sale
  • Each touchpoint in the conversion path would share equal credit for a sale
  • The middle touchpoint in the conversion path would receive 100% credit for the sale