If You See An Established Player Has Neglected Facebook And Instagram As A Channel, What Does That Teach You?

If You See An Established Player Has Neglected Facebook And Instagram As A Channel, What Does That Teach You?
  • The channel must not be worth much since an existing giant isn’t bothering with it.
  • The channel must be overly complicated and will require a lot of time and monetary investment to do well.
  • The channel represents an opportunity to gain market share with limited resistance.