How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?
  • It gives more credit to the touch-points closest to the conversion.
  • It algorithmically evaluates individual customer paths to assign credit.
  • It is distributed evenly to every single touch in a buyer’s journey.
  • It assigns the last touch-point 100% of the credit for the conversion.