Cliff Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Compare Data Between Those Ads Using A/B Testing. Which Type Of Ads Will Cliff Compare?

Cliff Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Compare Data Between Those Ads Using A/B Testing. Which Type Of Ads Will Cliff Compare?
  • Ads used in identical ways, on the same budget, and with exposed groups.
  • Ads used in identical ways, on the same channels, and directed at the same audience.
  • Ads used in identical ways, on the same budget, and used in brand lift.
  • Ads used in identical ways, on the same channels, and with unexposed groups.