Clara’s Colleague Recommended She Use A Built-In Tool Called Bid Guidance For Her Existing Google App Campaign. What Information Can Clara Expect To See When Using Bid Guidance?

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Clara’s Colleague Recommended She Use A Built-In Tool Called Bid Guidance For Her Existing Google App Campaign. What Information Can Clara Expect To See When Using Bid Guidance?
  • An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
  • An estimate of the total number of impressions the app will receive across Google’s inventory.
  • A recommendation of the bid she should set to compete against similar businesses.
  • A recommendation of bid adjustments, based on different times of the day and week.

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