Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________.

Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________.

• a database of advocate’s social media handles and passwords
• a metrics and Reporting Game Plan
• a compensation plan for advocates
• a plan for continued engagement
• a geographic advocate acquisition strategy