Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________.

Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________.
  • a database of advocate’s social media handles and passwords
  • a metrics and Reporting Game Plan
  • a compensation plan for advocates
  • a plan for continued engagement
  • a geographic advocate acquisition strategy