Bill Owns A Company Called Wild Bill’s Bracelets That Sells Custom Jewelry. He Launched A Search Campaign To Drive Sales Of His Custom-Made Bracelets On His Website. How Can Bill Create Effective Messages That Drive More Customers To Purchase His Jewelry?

Bill Owns A Company Called Wild Bill’s Bracelets That Sells Custom Jewelry. He Launched A Search Campaign To Drive Sales Of His Custom-Made Bracelets On His Website. How Can Bill Create Effective Messages That Drive More Customers To Purchase His Jewelry?

• He can use Display upsell ads.
• He can use videos to tell stories.
• He can highlight brand attributes.
• He can use brand-specific search terms.