At The Campaign Level, A Negative Bid Adjustment Is Set For Women 45+ In Age, But A Positive Bid Adjustment Is Set For Them At The Ad Group Level. Which Bid Adjustment Will Apply?

At The Campaign Level, A Negative Bid Adjustment Is Set For Women 45+ In Age, But A Positive Bid Adjustment Is Set For Them At The Ad Group Level. Which Bid Adjustment Will Apply?

• It is impossible to set up such adjustments.
• The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
• The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.