As The Director Of Advertising For A Software Company, Susan’s Considering Her Customers’ Journeys. What’s The First Step Her Potential Customers Will Take?

As The Director Of Advertising For A Software Company, Susan’s Considering Her Customers’ Journeys. What’s The First Step Her Potential Customers Will Take?
  • Provide contact information
  • View an online advertisement
  • Respond to a call-for-action
  • Demonstrate loyalty