Allen Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Use A/B Testing To Find The Ads In The Series That Yield The Best Results. Which Type Of Ads Will Allen Compare?

Allen Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Use A/B Testing To Find The Ads In The Series That Yield The Best Results. Which Type Of Ads Will Allen Compare?
  • Ads used in identical ways, on the same channels, and directed at the same audience.
  • Ads with exposed groups, on the same message, and directed at the same audience.​
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads with unexposed groups, on the same channels, and directed at the same audience.