A Social Media Policy Is Intended To:

Certification Answers
A Social Media Policy Is Intended To:
  • mandate the required amount of social media promotion employees must do on the behalf of the company
  • provide guidelines for appropriate and inappropriate use of social media by company employees
  • outline what social media strategies and tactics that will be pursued in the coming year
  • outline the ways in which sales and marketing activities will support social media initiatives in the coming year