Q. A Company Creates Niche Sporting Equipment For Active Female Senior Citizens. The Company Expects Potential Customers To Be Above 65 Years Old, Either With Or Without A Shown Interest In Sports. The Company’s Marketing Team Is Looking To Build Awareness About Their Company’s Innovative Products. Which Option Can Best Help Them Reach Their Specific Audience?
- Affinity audiences
- Dynamic remarketing
- Demographic targeting
- In-Market audiences
