What Is A Buyer Persona? (Duplicate 2)

What Is A Buyer Persona? (Duplicate 2)
  • A realistic representation of your current customers based on their prior purchases and NPS scores
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A detailed profile of one of your existing customers with real data and quotes from them
  • A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services