In An A/B Test, What Are You Testing?

Certification Answers
In An A/B Test, What Are You Testing?
  • A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
  • A/B testing is a type of marketing experiment where you test up to ļ¬ve variations of a website asset against diļ¬€erent segments of your audience, continuously.
  • A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
  • A/B testing is a type of marketing experiment where you create two diļ¬€erent websites, featuring very diļ¬€erent brand voices.

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