A Colleague At Another Company Has Developed A Sales Process With Four Steps In It. They Are Concerned That The Process Is Too Short. What Would You Tell Them?

A Colleague At Another Company Has Developed A Sales Process With Four Steps In It. They Are Concerned That The Process Is Too Short. What Would You Tell Them?

• “If the process is robust enough to support the needs of your sales team, it doesn’t matter how long or short it is.”
• “Shorter processes are easier for salespeople to remember and execute, so having such a short process is ideal.”
• “Don’t forget to include steps for places where a sale runs into trouble. Have you considered adding steps for following up, rescheduling meetings, and finding a new point of contact?”
• “Four steps might actually be too long. The ideal sales process has three steps: prospect, demo, close.”