What Is Required To Track Mobile App Conversions Using Floodlight Tags?

Certification Answers
What Is Required To Track Mobile App Conversions Using Floodlight Tags?
  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps